Hello, I'm Tommy Petillo

I have been designing inclusive design solutions since 2009

My background is in Product Design, but I’ve been designing services for the past 15 years.

I help organisations to realise their potential through Service Design, Product Innovation, and User Experience.
In the past I designed apps, furniture, websites, healthcare services, community events, technical clothing and even nit combs!

My practice is user centred by default and I worked extensively in the public end third sector. I taught Product and Service Design at undergraduate and postgraduate level and  mentored young designers & startups.

I’m a people’s person and if you’d like to talk, connect with me on LinkedIn

Download my CV
Download my Portfolio

Or have a look at selected case studies below

Purple Alert App

Purple Alert is a free mobile app designed to help find people with dementia if they are missing.
I led the development of the app from the initial concept in 2015, through to the launch of Purple Alert 2.0. in September 2020.

The challenge:

Wearable technology works up to the point it’s left behind or it cannot be operated.

The opportunity:

Harness the power of communities for safer walking.

Read the case study
Visit Purple Alert

Included Design

Contract furniture can be designed inclusively. However the fine balance between inclusiveness and aesthetics can turn beautiful products into medical aids.

The challenge:

Fill the gap in demand for beautiful, inclusively designed furniture.

The opportunity:

Create a range of inclusive furniture using evidence based research and a user centred approach.

Visit Included Design

Dementia Dog Project

When it launched in 2013, the Dementia Dog Project reached international popularity almost instantly. The initial website was primarily built to explain the project development process and to publish the occasional blog post. I redesigned the website in 2016 and launched the latest in 2021.

The challenge:

The website information was obsolete and difficult to update.The website was text heavy and was not very responsive.

The opportunity:

Showcase the friendly character of the project, signpost users to the right service with minimum effort, both for users and staff.

Read the case study
Visit Dementia Dog